INFORMATION WE COLLECT AND HOW WE COLLECT IT

When you order our products, register for an online account, register for email, enter our competitions, request a directory, contact customer service, interact with us on social media or browse our website, we collect information about you. This includes;
Personal information such as your name, title, address, email address and telephone number; Purchase history that shows what you bought from us, when you bought it, how you paid and what you returned.

Tracking information when you browse our site, such as your browser type, IP address, the type of operating system you use, the domain name of your Internet service provider and pages visited on the site. We also receive data from third parties that provide us with names and addresses of people who may be interested in our products and who have stated that they would not mind receiving offers from us.

Where we have to collect personal data by law, or under the terms of an agreement we have with you and you fail to provide the information upon request, we may not be able to fulfill the agreement we have or attempt to enter into with you (for example, to provide you with our goods or services). In this case, we may need to cancel a product or service you have with us, but we will notify you if this is the case at that time.

HOW WE USE YOUR PERSONAL DATA:
1) order processing. We need your personal information to be able to fulfill our agreement with you, i.e. to deliver your purchases to you and to send service messages via email, phone or SMS.

2) direct marketing. We want to keep you updated with new products, offers, sales previews and store events via post, phone, email and social media. Using your information for direct marketing is considered a legitimate business interest under GDPR. You can ask us to stop sending you direct marketing communications at any time by emailing your full name.

3) automated decision making. We do not carry out automated decision making, but we have a legitimate business interest in using profiling to better understand our customers and what products you may be interested in, to tailor our future marketing communications and to help us find potential new customers. All final decisions are made by our team, not by machines.

4) Improve your online shopping experience. When you visit our website, we collect information about your browsing activity using cookies. We have a legitimate business interest in doing this to help us improve your online shopping experience.

Share your personal information
There are a number of circumstances under which we may share some of your personal information with other companies;
As an important part of being able to provide our services to you, for example with; Delivery companies so we can get your packages to you;
Professional service providers such as marketing agencies, advertising partners, IT companies, lawyers and accountants to help us run our business;
Law enforcement agencies and anti-fraud agencies so that we can help fight fraud;
Third parties that we may choose to sell, transfer or merge parts of our business or assets.
Alternatively, we can try to acquire other companies or merge with them. If a change occurs in our business, we may use your personal information in the same way as stated in this privacy policy.
Sometimes we ask outside research companies to contact you on our behalf for your views on our products and services.

Share your personal information with third parties for marketing purposes
In accordance with our legitimate interest, we may share your name, address and purchase history (but never your email address) with carefully selected third parties whose products or services we believe you may be interested in, either directly or through a data cooperative.

Keep us updated

How we protect your personal information
We know how important data security is to our customers and we will take all appropriate steps to protect it. These steps include;
Secure our data to recognized industry-standard SQL;
Ensure that our employees are aware of their privacy and data security requirements;
Regularly monitor our system for any vulnerabilities and attacks, and perform penetration tests to identify ways to further enhance security.

How long do we keep your personal data?
We will keep your personal information in order to fulfill our contractual obligations with you and then a period of time thereafter to fulfill any legal or regulatory obligations. In any case, we plan to keep your personal data for a period of at least two years from the date of your most recent transaction.
Where you have requested a directory or to join our email list, we will retain your personal data for three years before deleting it, unless we have heard from you further within this time period.

Transfer your information outside the EU
We may only transfer your personal data outside the European Economic Area when we have legal grounds to do so, for example, to provide data to organizations in the United States that are members of the EU / US Privacy Shield.
We also collaborate with suppliers and partners who can use cloud and / or host-based technologies. We undertake data security due diligence on our partners and ensure that these partners comply with appropriate accreditations.

Cookie-policy
We use cookies to store and track information about your activities on our website.
A cookie is a small amount of data stored locally on your computer and contains information about your activities on the Internet. Cookies do not contain any personally identifiable information.

What do we use cookies for?
For you to be able to shop
To store and remember which products are in your shopping bag
To recognize the device you are using
To analyze visitor behavior so that we can improve our site
To customize and enhance your shopping experience
To deliver targeted product recommendations
For re-marketing to determine relevant products to show you while browsing other selected sites
We use cookies from third parties to allow us to track visitor behavior and to offer certain website services such as on-site marketing.

Your rights
GDPR grants you a number of rights over the personal data we hold about you;

Right to be informed. You have the right to receive information about how your personal data will be used. This privacy policy is intended to provide you with this information. Any changes to this Privacy Policy will be posted on our website.

Right of access. You have the right to request access to the personal data we hold about you, free of charge in most cases.

Right to correction. You have the right to request correction of any personal information we hold about you that is incorrect or incomplete.

Right to remove. You have the right to request that your personal data be permanently deleted from our records and systems. In some circumstances, we may be unable to execute your request for legal or contractual reasons. If so, we will give you a full explanation. Please note that if we delete your information we cannot guarantee that you will not be contacted by us again in the future as we sometimes purchase data from third parties and if we do not keep your information we cannot suppress you from these files. We may also retain information that has been anonymized for analysis and reporting purposes.

Right to object to treatment. You have the right to object to certain types of processing of your personal data. We will always make it clear to you how we will process your personal information and we will give you the opportunity to unsubscribe, unless we have compelling legitimate reasons.

Rights with regard to profiling. You have the right to object to automated decision making (including profiling) when these decisions have a legal or similar significant effect on you. You do not have the right to use this right when the automated processing is necessary for us to fulfill our obligations under an agreement with you, permitted by law, or if you have given your express consent.

Right to revoke consent. If we rely on your consent as the basis for our processing of your personal data, you have the right to withdraw your consent at any time.